Volume 41 Issue 136

Published: 2022-12-01

Contents


Research Paper
The Role Total Productive Maintenance in Achieving Green Maintenance an Exploratory Study of the Opinions of a Sample of Individuals Working in the Mosul Dairy Factory in Iraq

Harith H. Ali1, Shahla S. Khalil2

This study aims to find the relationship between total production maintenance and to show the extent of its impact on green maintenance as an exploratory study in the Mosul Dairy Factory in...

DOI: 10.33899/tanra.2022.176211.1179

Pages: 100-122
Feasibility Analysis of The Establishing Mosul Tourist Park Project

WASAN D. AL AL– Own, Mustafa F. Hammadi

The tourism sector is one of the basic sectors of the economy of any country because it achieves economic and social benefits and achieves important goals. The (Al-Mosul Tourist Park) project is...

DOI: 10.33899/tanra.2022.176215.1188

Pages: 192-211
Diagnosing the Reality of E-Learning Quality Standards in Iraqi Universities/ an Exploratory Study in a Number of Faculties of the University of Mosul

Ragheed T. I. Al-Obaidi, Thaer A. S. Al-Samman

This research aims to identify the reality of e-learning quality standards at the University of Mosul. The research problem revolves around two main questions, which are: Do the individuals...

DOI: 10.33899/tanra.2022.176217

Pages: 233-259
The Impact of Some Financial and Economic Variables on the Levels of Capital Accumulation for the Period (1990-2020) Egypt and Bahrain Case Study

Basma I. R . Al-Hasaniani, Namir A. Al-Sayegh

The aim of the research is to find the relationship and the mechanism of impact of macro-financial and economic variables (domestic credit provided to the private sector, trade, exports of goods...

DOI: 10.33899/tanra.2022.176220

Pages: 304-329
The Role of Financial Structure Balance in Ensuring the Iraqi Bank Financial Health )An Analytical Study of A Sample of Banks Listed in Isx-Iq For the Period: 2015-2020)

Sarah S. Sarhan, Ali H. H. Al-Ali

Purpose-The research aims to find the role of the financial structure balance in ensuring the financial health of Iraqi banks.Design/ methodology/ approach- The current study is an analytical...

DOI: 10.33899/tanra.2022.176212.1189

Pages: 123-140
The Reality of Governance Indicators and their Impact on Economic Growth in Iraq for the Period (1996 – 2020)

zaki H. qader, Shler A. Salih1, Younis A. Ahmed

This study aims to know the impact of governance in achieving economic growth, because corporate governance has become one of the main factors of economic growth models in current studies and...

DOI: 10.33899/tanra.2022.176222.1202

Pages: 347-372
Customer Experience is an Entry Point for Achieving Marketing Success: an Exploratory Study in a Number of Private Banks in the Governorate of Dohuk

Hala Nuri

The current research aims to identify the role of customer experience in its dimensions (interaction with service, emotional experience, social experience, service experience, physical environment)...

Pages: 260-284
The Contributions of the Design for Disassembly Dimensions in Promoting Sustainable Marketing: An Exploratory Study in the General Company for Electrical and Electronic Industries in Baghdad

wijdan H. Hamoody, Raad A. Raoof

The current research was based on the descriptive-analytical approach to present the theoretical and practical framework of the design for disassembling and its role in sustainable marketing, as an...

DOI: 10.33899/tanra.2022.176208.1175

Pages: 31-56
The Role of Monetary Policy Indicators in Achieving Monetary Stability in Iraq and The Kurdistan Region - Iraq for the Period (1988-2019)

Idrees R. Haji, Mohamed S. Mohamed

The monetary policy used by the Central Bank has an important and prominent role in the economic activity of the country because it is based on monitoring the money supply through which the bank...

DOI: 10.33899/tanra.2022.176213.1184

Pages: 141-168
Adopting Enlightened Marketing And its Role In Enhancing the Entrepreneurial Orientation/An Exploratory Study of the Opinions of A Sample of Managers of Some Productive Organizations in the City of Mosul

Marwa M. Q. Al-Zaidy, Najla Y. M. Al Murad

The research dealt with the topic of adopting enlightened marketing and its role in enhancing entrepreneurial orientation. As the research tried to provide a clear vision in its theoretical aspect...

Pages: 282-303
Marketing Audit and its Role in Reducing Marketing Crises-An applied Study in the General Company for Northern Cement in Nineveh Governorate

Osama Ali Rozpayani, Layla J. Khalil

This study sought to demonstrate the impact of marketing audit in reducing the marketing crises that organizations, whether industrial or service ones, may be exposed to at any time and under any...

DOI: 10.33899/tanra.2022.132795.1169

Pages: 9-30
Viral Marketing and its Contribution to Brand Promotion in the Telecom Sector an Analytical Study of the Opinions of A Sample of Customers in the Asia Cell Mobile Communications Company in Iraq/Mosul City

meryam Ismail

The research aims to diagnose the role that viral marketing plays in the researched company and its contribution to brand promotion, The Asiacell Mobile Communications Company in Iraq/Mosul city...

DOI: 10.33899/tanra.2022.176221

Pages: 304-320
Does The Distribution of Income Respond to the Development of Institutions?

Ahmed I. M. Alkhafaji, Mufeed D. Y. Almula-Dhanoon

The study aims to measure the impact of institutional factors on income distribution. Panel data for the period (2002-2018) were collected for 12 countries characterized by low levels of...

DOI: 10.33899/tanra.2022.176210.1185

Pages: 77-99
Measuring Financial Sustainability Using the Dupont Model, an Analytical Search for Real Estate Companies Registered in the Amman Stock Exchange for the Period 2008-2020

Mohammed Mahmoud Al-Mohammed, Rafea I. Al-Hamdani

The research aims to measure the financial sustainability of a sample of real estate companies registered on the Amman Stock Exchange for the period 2008-2020. The data required for the study...

DOI: 10.33899/tanra.2022.176209.1178

Pages: 57-76
Analysis of the financial reality and its development in Cihan Bank for Islamic Investment and Finance for the period (2011-2021)

Yaseen Othman Abdullah

The Bank is considered one of the important economic institutions in stimulating the economic activities of any country and represents a major pillar of bringing about changes in economic...

DOI: 10.33899/tanra.2022.176214

Pages: 169-191
Marketing Innovation and its Contribution to Promoting Customer Confidence-An Exploratory Study of the Opinions of A Sample of Workers in Singular Stores in the City of Mosul

Hadeel A. K. Al-Dulaimi, Laila J. K. J. K. Al-Taie2

The research aims to identify the contribution of marketing innovation to enhancing customer confidence. Marketing innovation focuses on marketing activities and methods of marketing work,...

DOI: 10.33899/tanra.2022.176216.1191

Pages: 212-232