Volume 40 Issue 132
Published: 2021-12-01
Contents
Research Paper
Strategic Leadership and Its Role in Marketing Ambidexterity Prowess-An Exploratory Study of the Opinions of Workers in the Mosul Dairy
Ahmed Maree AL_sulaeman, Mohammad M. H AL-Mulla Hasan
In their research, the two researchers sought to include a set of steps. The first step was to identify the concept of strategic leadership, its importance, and then its objectives, and then...
DOI: 10.33899/tanra.2021.129904.1085
The Role Of Relationship Marketing in Enhancing Customer Value-A Field Study in the Nakheel Master Card Company in Baghdad
Shymaa N. Hamdoon
The current research aims to demonstrate the role of relationship marketing in enhancing customer value, as the customer is today the main source in achieving profitability and expansion in...
DOI: 10.33899/tanra.2021.170202.1111
Sustainable Marketing Strategies and Their Role in Enhancing Marketing Effectiveness-An Exploratory Study of the Opinions of a Sample of Workers in the Mosul Dairy Factory
Rawnaq Y Al Hashemi, Mohammad M. AL-Mulla Hasan
This research aims to demonstrate the contribution of sustainable marketing strategies in enhancing the marketing effectiveness in the Mosul Dairy Factory, as well as clarifying the correlation and...
DOI: 10.33899/tanra.2021.130204.1095
Causes of IT Project Failure: A Systematic Review
Ahmed Y Alsabawy, Ahmed K. Albarzanji
The current study dealt with one of the most important problems that information technology projects suffer from, which is a failure, as failure has become a critical issue facing this type of...
DOI: 10.33899/tanra.2021.170354.1089
The role of fiscal stimulus packages in addressing economic conditions during the Covid-19 pandemic
Mohammed Dhannoon Mohammed
This research aims to analyze the role of financial stimulus packages in influencing economic conditions during the COVID-19 pandemic, through some financial policies taken by the research sample...
DOI: 10.33899/tanra.2021.131633.1144
The Impact of Fintech's on Banking Profitability Applied Study on A Sample of Arab Banks
Sura . T. M. A Sultan, Ma'an Ma'adhedee W. Al- Maadhedee
The research aimed to see the impact of finTech's use of financial performance in a sample of Arab banks operating in some Arab markets selected at finTech's level of use and the availability of...
DOI: 10.33899/tanra.2021.130104.1091
Strategic vigilance and its role in promoting entrepreneurship of business organizations An exploratory study of the opinions of a sample of faculty staff at Al-Hadbaa University College
Hassoun H. Hassoun, Shahab Mohamed Al-Taha
At the Iraqi environment level, the civil educational system aims to reach leadership by focusing on its main dimensions, namely (independence, anticipation, risk-taking, and creativity). To...
DOI: 10.33899/tanra.2021.130424.1103
Marketing Culture and Its Role In Enhancing Competitive Advantage/ A Survey Study In Nowruz, The Internet Service Provider in Duhok
Dalal A. Khalid, Munther Yaqoob K. Yaqoob
The current research aims to identify the dimensions of marketing culture represented by (service quality, diversity, rationality, internal relations, and innovation), and its role in enhancing...
DOI: 10.33899/tanra.2021.170364.1102
Application of Performance Module in Health Service Quality Evaluation: Viewpoints of Beneficiary-A case Study in Al-Salaam General Hospital in Mosul
Abdul _ Aziz A. M. AlMaula, Jamal Y. AbdulRahman
The issue of health service quality has become a growing global concern in an effort by medical organizations to provide the best health service that achieves maximum satisfaction for the...
DOI: 10.33899/tanra.2021.170203.1152
Diagnosing the Availability of the Dimensions of Dealing with Marketing Chaos in The General Automotive and Machinery Trade Company: A Survey Study of the Opinions of a Sample of Workers
Suhail Luqman Abbas, alaa abdusalam Alhamadani
Organizations need to adopt effective and efficient marketing methods and strategies to achieve continuity and growth in the current business environment characterized by rapid change, rivalry,...
DOI: 10.33899/tanra.2021.130152.1093
The Role of Social Technologies and the Psychological Empowerment of Knowledge Makers in Knowledge Leadership
Mohmed Y. M. Al-Sabaawi, Ali Alshaher
This study aims to identify the role of social technologies and psychological empowerment of knowledge makers in knowledge leadership. In order to achieve this goal, a model for the study was...
DOI: 10.33899/tanra.2021.132271.1155
Strategic Improvisation and its Role in Managing the (COVID_19) Crisis: An Analytical Study of the Opinions of University Leaders at the University of Mosul
Marthad Saeed Emad AL-Sumaidaie, Thaeir A. Alsamman
The current research aims to determine the role played by the dimensions of strategic improvisation, represented by (strategic vigilance, strategic agility, minimal-structure, and bricolage) in...
DOI: 10.33899/tanra.2021.130234.1096
The electronic promotional campaigns contribute to enhancing the quality of health services An exploratory study of the opinions of a sample of Nineveh Health Department employees in the city of Mosul
Anwer S. Shareef, Monther K Yaqoob
The present research aims to clarify the role electronic promotional campaigns play in enhancing the quality of health services by actively promoting them and achieving the desired goals. The...
DOI: 10.33899/tanra.2021.170346.1084
Test Some Determinants of the Financial Performance of Iraqi Insurance Firms is An Econometrics Analytical Study
Zainab M. A Alhialy, Nameer M. A Alsaegh
The research aims to shed light on the most important transformations in the insurance business and highlight the role and specialness of insurance activities in the financial system and the...
DOI: 10.33899/tanra.2021.130268.1098
The Contribution of Additive Manufacturing to Enhancing the Elements of Innovative Marketing an Field Study of A Sample of Engineering Offices in some provinces of Iraq.
hassan thabit alhussainy, Raad Adnan AL-Hamdany
The present research attempts to identify the contribution of additive manufacturing to enhance the elements of innovative marketing in engineering offices in Iraq ,The research problem has been...
DOI: 10.33899/tanra.2021.130423.1104
Evaluation of Research, Journals, and Universities in Iraq and the Kurdistan Region According to the Scimago Classification of Administration and Economics Specializations: A Comparative Study with Neighboring Countries
Zeravan Abdulmuhsen Asaad, Bayar Marane
The aim of study is to determine the level of researchers, the quality of published research, and the quality of journals in the fields of administration and economics, using indicators from the...
DOI: 10.33899/tanra.2021.131769.1148
Measuring the Strategic Performance for Non-Profit Organizations According to the Balanced Scorecard Model: An Exploratory Study in Barzani Charity Foundation (BCF)
Ahmed M. A Fiky, Ma'an W. AlMaadhedee
The research aimed at the extent to which the Balanced Scorecard could be adopted and used as a model for measuring and evaluating the strategic performance of non-profit organizations, by studying...
DOI: 10.33899/tanra.2021.170363.1100
The role of E-government Readiness In Enhancing Institutional Performance: A Case Study In The Nineveh Governorate Bureau
Thaeir A. Alsamman, Abdullah Hashim Alaarajy, Thaeir A. S. Ahmed Al-Samman
AbstractThe current study verified the impact of E-government readiness on The Institutional Performance and the extent of the relationship between these two variables, and the choice of the...
DOI: 10.33899/tanra.2021.129355.1070
Diagnosing the Reality of the Dimensions of Strategic Improvisation in Iraqi Universities: An Analytical Study of the Opinions of University Leaders at the University of Mosul
Marthad Saeed Emad AL-Sumaidaie, Thaeir A. Alsamman
The current research aims to determine the role played by the dimensions of strategic improvisation, represented by (strategic vigilance, strategic agility, minimal-structure, and bricolage), at...
DOI: 10.33899/tanra.2021.130238.1097
The Impact of International Oil Prices on the Return of the Market Portfolio - A Study of the Iraq Stock Exchange for the Period 2012-2019
Ashti Abdulsattar Al-Mizori, Ahmed Jassem Alabbas
This study dealt with the issue of the investment portfolio through a number of objectives, the most important of which is about the impact of oil price fluctuations, along with the main economic...
DOI: 10.33899/tanra.2021.130175.1094
