The Use of Fuzzy Logic Model for Decision Making Depending on Multiple Linguistic Criteria: An Accounting Study in Ways of Pricing Products

Abstract Decision-making is one of the factors that significantly affect the conduct of operations in the economic unit. This research provides fuzzy model multi-criteria decision - making selection of the most appropriate pricing policy for product pricing. Selected price policy must meet all the requirements of the market in a balanced and impartial manner. These requirements contain elements vague and imprecise, especially in terms of market capitalization because of the uncertainty and lack of information required for the needs of the market, therefore they must have access to a method to depend on the accuracy of the data available. The method of choice, in this research, depends on fuzzy logic by means of fuzzy weighted average assessments provided through specific committee of decision makers in order to reach the most appropriate pricing policy for product pricing. Steps have applied this method through practical example of a decision to choose the most appropriate pricing policy for product pricing on the basis of the linguistic and inaccurate data obtained through examination form designed to view opinions of academics and professionals. In general, this method yielded careful selection of the best pricing policy of product pricing from a number of the proposed policies. It is an easy method of application in the economic unit and provides a clear picture of the decision - maker through demystify the requested information. .