Economy in Newspapers Headlines With Reference to Translation
Abstract
It is possible to assume that the concept of economy is linguistically inbuilt in the nature of newspapers headlines. They are closely interrelated, intertwined and worthy of exploration. All the definitions proposed for the principle of economy by different scholars lead to the same end i.e. maintaining syntactic and grammatical operations at the minimum. Such perspective is closely associated with the structure of the headline itself. Its condensed nature does not exist out of a vacuum. Ludwig and Gilmore (2005:107, cited in Praskova, 2009:9) maintain that: "The best headlines both tell and sell". It can be inferred that headlines are specifically designed to lay between the reader's hands the shortest, effective and intelligible piece of information with as condensed structure as possible. Similarly, Vicentini (2003: 37) points out that the principle of economy in language studies can have various semantic aspects and can be looked upon from a vast number of perspectives. He holds the view that economy has a decisive and powerful function over the whole system of language