The Cultural stand of Anti-feminism in the Cartoon Film “The Knight and the Princess”: A Critical Discourse Analysis

The current study is mainly devoted to investigate the discursive strategies and linguistic tools chosen by the characters in the selected cartoon film, The Knight and the Princess(2019),to reveal an ideology that might influence the cognition of the viewers (Children and teenagers). Cartoons are entertainment source but animators tend to use them as communicative tools by using discursive strategies to imply and impose certain ideologies which represent their social cognitions. These social cognitions have effects on the personal cognition. The data selected for this study consists of five extracts purposively selected from the film namely, The Knight and The Princess (2019). Highlighting the communicational function of cartoon films, this study aims at uncovering the cultural representation of anti-feminism, as a hidden ideology, in the cartoon film, The Knight and the Princess (2019) has been selected accurately by the researchers because it shapes a set of ideas about anti-feminism. This study is intended to answer the following research questions: how is the cultural stand of anti-feminism realized through language? And how can cartoon films function to communicate or reveal ideologies as cultural representations? The significance of this paper is to increase parental and caregiver awareness by highlighting the communicational value of cartoons. The study's application of van Dijk's (1998) model to children's literature is also crucial for academics using the critical discourse analysis theory. The Knight and the Princess (2019) uses a variety of language tools and methods, including lexicalization, level of description, schemata, explicitness, local coherence, semantic representation, and rhetorical devices, to advance the ideology of anti-feminism, according to the academics. The present study is qualitative in nature as it critically examines the revelation of ideologies in a cartoon film in a particular culture by means of adopting Van Dijk's (1998) approach of critical discourse analysis