The publicity speech given by Mrs. Zainab, daughter of Imam Ali bin Abi Talib (peace be upon them) Reading (semi-stylistic)

The speeches of Ahl al-Bayt (peace be upon them) represent cultural systems with multiple purposes and purposes. Among those speeches is the speech of Lady Zainab (peace be upon her), which represents a political and religious speech with diverse ideological and cultural dimensions. The research attempted to read the speech of Lady Zainab bint Ali bin Abi Talib (peace be upon them both). A reading in light of the theory of advertising to shed light on the most important advertising methods that the Lady (peace be upon her) employed in her usual sermon in the Yazid Council after the martyrdom of Imam Hussein (peace be upon him) and his family and companions. The research included an introduction to reading the concept of advertising discourse according to cultural patterns. And the cognitive fields. The study was then divided into two main sections, the first the rhetorical-synthetic component and the second the iconic-semantic component.The first component was divided into two axes: the first: studying the shift of key words and their methods in achieving advertising implications, so advertising symbols were studied and their semantic role highlighted. In the second paragraph, the shift of adjectives and their role in achieving the advertising function was studied. The second axis dealt with studying the concept of the advertising paradox, pictorial and supported intertextuality. With Quranic arguments and evidence, and in the second component, the most important advertising iconic signs were studied according to the religious, cultural and political dimensions to reveal the truth about the events and people who claim the caliphate and the right to it, within the reading of the mechanisms of advertising signs, then the research was concluded with the most important results.