A. M. ALHAMAMY, M. The Role of Lateral Marketing Strategy in Enhancing Marketing Capabilities (An Exploratory Study of The Views of A Sample of Workers in the Carrefour Retail Chain in Iraq(. TANMIYAT AL-RAFIDAIN, [S. l.], v. 43, n. 141, p. 54–77, 2024. DOI: 10.33899/tanra.2024.182568.1321. Disponível em: https://ojs.uomosul.edu.iq/index.php/tanmiyat/article/view/29799. Acesso em: 5 sep. 2025.